Topic: Managing a Business
This workshop series consists of four sessions, scheduled for September 16th, 18th, 23rd, and 25th, each running from 5:30 p.m. to 7:30 p.m.

Small business owners can unlock their potential with this comprehensive workshop series! Over four sessions, participants will learn how to craft a customized growth plan, enhance operational efficiency, and strengthen financial health. The series delves deep into strategic insights through SWOT analysis, setting SMART goals, and mastering effective change management. Additionally, attendees will discover powerful marketing and sales tactics and learn to monitor their progress using a personalized KPI dashboard. This workshop provides the essential tools and strategies for driving sustainable growth and ensuring long-term business resilience.

Course Highlights

Comprehensive Growth Planning Framework – Learn to create a robust and adaptable growth plan tailored to your business’s unique needs, ensuring long-term success and resilience.
SWOT Analysis for Strategic Insight – Conduct a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to uncover improvement areas and identify strategic growth opportunities.
Operational Efficiency Assessment – Analyze and enhance your business operations to streamline processes, reduce inefficiencies, and boost overall performance.
Financial Health Check and Analysis – Understand critical financial metrics and perform a financial health check to identify strengths and vulnerabilities in your business finances.
Setting SMART Growth Goals – Develop Specific, Measurable, Achievable, Relevant, and Time-bound goals that align with your business’s vision and drive sustainable growth.
Effective Change Management Strategies – Learn strategies to manage change within your organization effectively, ensuring your business remains agile and responsive in dynamic environments.
Marketing and Sales for Expansion – Discover effective marketing and sales strategies that can help increase your market presence and drive revenue growth.
KPI Dashboard and Progress Monitoring – Create a customized Key Performance Indicator (KPI) dashboard to track progress and make data-driven decisions, ensuring continuous improvement and growth.
Speaker(s): Mel Robertson, BAEC, mM, CPSF, CKFTF
Owner, 3M GLOBAL

Mel Robertson is a seasoned professional with over 22 years of experience in leadership, business development, economic growth, and financial services. His expertise spans across banking, lending, deal structuring, and portfolio management, with a strong focus on risk management and regulatory compliance. Mel is dedicated to empowering diverse businesses at every stage, from startups to expansions, by developing innovative strategies that drive sales growth, profitability, and long-term success.

With a proven track record in communication, strategy, and team-building, Mel has led numerous economic initiatives, helping businesses and individuals reach their full potential. He excels in connecting prospects with resources, fostering healthy business relationships, and creating sustainable growth. Mel’s deep understanding of portfolio strategy, financial analysis, and problem-solving has earned him recognition as a high-performing leader.

Co-Sponsor(s): SBA, LED, and Southern University

This workshop series is offered at no cost to participants.

Fee: No Cost